Privacy Policy

BUKI Creative Technologies Ltd · Last updated: April 15, 2026

This Privacy Policy explains how we collect, use, share, and protect your personal data when you use the BUKI platform to create personalised children's storybooks. Because our Service involves creating books for children, some child-related data may also be processed.

Data Controller

Company
BUKI Creative Technologies Ltd
Company number
16596234
Registered address
2, Apartment 54 Riverlight Quay, London, United Kingdom, SW11 8AW
Privacy contact
buki@bu-ki.com
Applies to
BUKI website/app, customer support, and order fulfillment

1. Summary

BUKI collects information from adult customers to:

  • create personalised storybooks (including optional child photo and personalisation inputs);
  • process payments and deliver printed copies;
  • provide customer support;
  • improve and secure the Service; and
  • send marketing where permitted and where you choose.

We aim to collect the minimum necessary and keep it no longer than needed.

2. Personal Data We Collect

A. Account and contact data

Name, email, password (hashed if you create an account), country/language preference, and communication preferences.

If you sign in via a third-party identity provider (Google or Apple), we receive your email address and basic profile information (name, profile picture where provided) from that provider. We do not receive your password. The provider's own privacy policy also applies to the information they share with us.

B. Order and fulfilment data

Billing/shipping address, order details, receipts/invoices, payment status, fraud prevention signals, and shipment tracking information. Note: we do not store your full card details; payment processing is handled by our payment provider.

C. Personalisation and child-related inputs

Child's first name (and optionally last name), age range, interests, dedication text, character appearance choices (hair/skin tone/accessories), story parameters, and similar customisation details.

Optional: uploaded photo(s) you provide to portray the child or family members in the book. Photographs are processed only in-memory during character generation. They are never written to any database, object storage, log file, or backup. After the character illustration is generated, the photo is discarded.

D. Customer support communications

Messages, attachments, and logs of support interactions.

E. Device, usage, and log data

IP address, device type, browser/app version, pages viewed, session data, application error logs, and security logs.

F. Cookie and similar technology data

Cookie identifiers and preference/consent signals. Essential cookies are required for the platform to function. For non-essential cookies (analytics, advertising), we ask for your consent.

3. How We Use Personal Data and Our Legal Bases

Under UK GDPR, all processing must be based on a lawful basis and explained transparently.

Purpose 1: Provide the Service and generate your storybook

Process personalisation inputs; generate previews; store drafts; allow edits. Legal basis: performance of a contract.

Purpose 2: Process payment and fulfil printed orders

Payment processing, anti-fraud checks, printing coordination, shipping updates. Legal basis: performance of a contract; compliance with legal obligations.

Purpose 3: Customer support

Respond to enquiries, troubleshoot issues, handle complaints and refunds. Legal basis: performance of a contract; legitimate interests.

Purpose 4: Security, fraud prevention, and abuse monitoring

Secure authentication, logging, rate limiting, investigations. Legal basis: legitimate interests; compliance with legal obligations where applicable.

Purpose 5: Analytics and service improvement

Understand feature usage, debug, improve performance. Legal basis: consent for non-essential analytics cookies where required; otherwise legitimate interests for strictly necessary measurement.

Purpose 6: Marketing communications

Newsletters, product updates, offers. Legal basis: consent, or “soft opt-in” for existing customers where permitted under UK PECR. You can opt out at any time.

Purpose 7: Compliance with legal obligations

Accounting, tax, regulatory filings; responding to law enforcement or court requests. Legal basis: legal obligation.

Purpose 8: Optional model improvement / training

If offered, used to improve generation quality. Legal basis: explicit opt-in consent. If you do not opt in, we do not use that data for training.

4. Children's Data and Parental Responsibility

BUKI is intended for adults creating books for children. We do not offer the Service directly to children, and we expect account holders and order-placers to be adults.

We do not allow children to create accounts or submit personal data directly. If we discover a child has registered independently, we may close the account and delete the data.

When a child's name, photo, or other personal data is submitted, we apply higher protection standards and process only what is necessary for book creation and delivery. Photos are never persisted to any storage system — they exist only transiently in memory during character generation and are discarded immediately afterwards.

If our Service is “likely to be accessed by children,” the UK Children's Code may apply, requiring child-safety-focused design, Data Protection Impact Assessments (DPIAs), and high-privacy defaults.

5. Sharing and Third-Party Processors

We share personal data only as needed for the purposes above, on a need-to-know basis and with appropriate contractual safeguards. We enter into UK GDPR-compliant Data Processing Agreements with all processors.

Categories of recipients:

  • Payment processors (e.g., Stripe): to process transactions and fraud prevention.
  • Identity providers (Google, Apple): only when you choose to sign in via OAuth, to authenticate you and receive basic profile information.
  • Printing and fulfilment partners: to print and ship physical books.
  • Cloud hosting / storage providers: to host the Service and store data securely.
  • AI / infrastructure service providers: for image generation, content moderation, hosting, and log infrastructure.
  • Analytics providers: only with appropriate cookie/consent configuration where required.
  • Customer support tools: ticketing and email systems to manage support interactions.
  • Competent authorities: where legally required (e.g., law enforcement, courts).

We do not sell your personal data to third parties.

6. International Transfers

Your personal data may be processed in countries outside the United Kingdom — for example, if a cloud provider, AI provider, or support tool is based abroad or accesses data remotely.

Where restricted transfers occur, we use appropriate legal mechanisms, which may include:

  • UK adequacy regulations (where the destination country has been assessed as adequate);
  • UK International Data Transfer Agreements (IDTA) or addenda to EU Standard Contractual Clauses; and/or
  • Additional technical and organisational safeguards where appropriate.

7. Data Retention

We keep personal data no longer than necessary for the purposes for which it was collected, and we maintain a documented retention schedule.

  • Account data: retained until you delete your account or after a period of inactivity, then deleted or anonymised.
  • Uploaded photos: never persisted to any storage system. Processed only in-memory during character generation, then discarded.
  • Draft projects / generated previews: retained for 1 day after last activity, then deleted.
  • Book content (finished illustrations, story text, digital previews): retained for 12 months from purchase to allow reorder, then deleted.
  • Order metadata (price, billing address, invoice, transaction record): retained for 6 years from the end of the financial year for UK accounting and tax compliance.
  • Support correspondence: retained for 12–24 months after the ticket is closed.
  • Security logs: typically 30–180 days.
  • Marketing consent records: retained until you unsubscribe/withdraw consent, plus a minimal suppression record.
  • Dispute / complaint records: retained for up to 6 years to address contract claims.

8. Your Rights and Choices

Depending on your location and the applicable law, you may have the following rights:

  • Right to be informed: to receive clear information about how we use your data.
  • Right of access: to obtain a copy of the personal data we hold about you.
  • Right to rectification: to have inaccurate data corrected.
  • Right to erasure (“right to be forgotten”): to have your data deleted where there is no overriding reason to retain it.
  • Right to restrict processing: to limit how we use your data in certain circumstances.
  • Right to data portability: to receive your data in a structured, machine-readable format.
  • Right to object: to object to processing based on legitimate interests or direct marketing.
  • Rights related to automated decision-making: to not be subject to solely automated decisions with significant legal effects.
  • Right to withdraw consent: where processing is based on consent, you may withdraw it at any time.

To exercise your rights: contact us at buki@bu-ki.com. We may ask for reasonable additional information to verify your identity.

Complaints: you may lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

9. Parental Consent and Age Verification

The Service is for adults. We require account holders to be 18 or over.

Where consent-based processing might be considered directly offered to children online, the UK threshold for a child's own consent is age 13; below that age, consent from a person with parental responsibility — and reasonable verification efforts — may be required.

10. Cookies and Similar Technologies

We use cookies and similar technologies for:

  • Essential / strictly necessary cookies: required for the platform to function (security, login, session management). These do not require consent.
  • Analytics cookies: to understand feature usage and improve performance. These require your consent.
  • Marketing / advertising cookies (if applicable): to deliver relevant communications. These require your consent.

For non-essential cookies we ask for your consent via a cookie banner and provide clear information about each category. We aim to make “Reject All” as easy as “Accept All,” consistent with UK PECR and ICO guidance.

11. Automated Decision-Making and Profiling

Book content and images may be generated by automated systems (AI). This automated generation is not designed to constitute “solely automated decision-making” with legal or similarly significant effects on you, because:

  • all content is subject to your review and Final Proof approval before printing/delivery; and
  • you can edit or reject generated content before it is used.

12. Security

We apply appropriate technical and organisational measures to protect personal data, including where appropriate:

  • TLS encryption in transit;
  • encryption at rest;
  • access controls and least-privilege principles;
  • authentication and authorisation controls;
  • monitoring and security logging;
  • regular backups; and
  • an incident response process.

No system is 100% secure. In the event of a personal data breach, we will fulfil our notification obligations to the ICO and/or affected individuals in accordance with UK GDPR requirements (generally within 72 hours for high-risk breaches).

13. Changes to This Privacy Policy

We may update this Policy from time to time. If changes are material, we will provide notice via the Service or by email (if you have an account). The updated version will be effective from the date it is published on the platform.

14. Contact Us

Privacy enquiries
buki@bu-ki.com
Complaints (UK)
Information Commissioner's Office (ICO) — ico.org.uk